Shoutouts & Mentions
Table of Contents
Communities I build and participate in - most in-person with a digital element taking up <10 hours per week through community-led strategy.
A. Code & Coffee Collective 501c3
Case Study: Empowering Developers at NYC Code & Coffee
Code & Coffee (www.codeandcoffee.org) is a community that provides a space for developers to meet, work on projects, and learn from each other. The community hosts regular meetups where members can collaborate, share their knowledge, and connect on software topics of their own choosing.
NYC Code & Coffee faced the challenge of maintaining a supportive environment and ensuring members continued learning and growing.
To address these challenges, the following initiatives were undertaken:
Organizing regular coding workshops and presentations to help members expand their skills and stay current with industry trends.
Create highly-engaging monthly (festival-style) LineUp posters and bi-weekly post-event content drops on Social Media.
Encouraging members to volunteer and get involved through a speakers program.
Key Results and Outcomes
Case Study: Boosting Inclusion and Collaboration at DC Design + Donuts
DC Design + Donuts (www.meetup.com/dc-design-donuts) is a community that brings together design enthusiasts in the Washington, D.C., area. The community hosts monthly meetups where members can network, learn about design topics, and share their experiences in a casual environment.
DC Design + Donuts faced the challenge of expanding its membership and re-engagement with members as the end of the pandemic drew upon us.
To address these challenges, the following initiatives were implemented:
Promoting the meetups on channels and local event listings to increase awareness and attract new members.
Rebrand group to "Product & Pastries" to produce a more inclusive and accessible space for product design AND product Management professionals ensuring diverse and relevant content to a larger untapped pool of members.
Encouraging members to share their projects and ideas during the meetups, fostering collaboration and community involvement.
Key Results and Outcomes
The initiatives led to significant growth and engagement in the community.
A 29% increase in membership within four months.
Improved event attendance, with an average of 50% attendance.
Self-sustaining community-led group of volunteers that run and operate the community without any intervention. Check them out in #product-and-pastries-volunteers-and-organizers on DCTech.chat!
D. Portfolio of Tech Meetups (in-person and online)
With a combined reach of 20,000+ developers on Meetup.com and 30+ tech organizations. We strive for consistent high-quality events every two weeks or month. I run the most prominent non-company attached developer reach on the meetup.com platform, with over 50+ volunteer community managers who operate the community accross 25 cities in the United States.
We're trusted by organizations like Couchbase, Swimm, FormLabs, General Assembly, BrainStation, The Loading Dock, Computer Museum of America, Viget, TechArtista, Computer Museum of America, and many more.
Founded and collaboratively operate
Format: (CITY) Code & Coffees - Member count
The Code and Coffee Collective (est. Sep 2021) - 35,000 developers
NYC Code and Coffee - 8k (growing at 300-500/mo)
DC Product and Pastries(formerly Design and Donuts) - 1k+
DC Code and Coffee - 3.1k+
ReactDC (inactive) - 2.1k
Community-led Code & Coffee groups
Austin - 3xx
Atlanta - 1xx
Baltimore - 1,xxx
Boston - 4xx
Chicago - 5xx
Cincinnati - 2xx
Dulles - 6xx
Frederick - 91
Houston - 64
Milwaukee - 1xx
NoVA - 4.2k+
San Francisco - 2.1k+
St. Louis - 4xx
Triangle - 5xx
Ventura - 89
Whidbey Island - 56
*These numbers are not updated.
A. Graphic Design ** RECENT **
0 to 1 on social media developer brand awareness projects, from vision to execution and sustained iterative excellence. I build the symbiotic relationship between my brand and the Code & Coffee brand involving high-engagement, consistent, and quality content that promote events.
Monthly Global Promotional Poster Campaign (Feb 2023 - June 2023)
Posters that promote the first event in each city and builds the C&C brand as THE community-run meetup community that's bringing back in-person meetups. Built end-to-end.
NYC Wrap up posters
Collages that show off the diversity of our members in the most diverse cities in the world, NYC. This inspires 20 other chapters to work toward a feature-fledged local community ecosystem similar to NYC Code & Coffee.
- Linkedin & Twitter - Brand - Monthly Line-up & Bi-weekly Recaps (Feb 2023 - June 2023)
B2B digital brand Awareness strategy involving using routine unique bi-weekly and monthly graphic content to produce leads and increase community brand value.
- Twitter - Growth - 100chats with #100devs in 100days (Mar 2022 - Jul 2022)
In early 2022, I had the idea of doing 100 30-minute to 1hr long phone calls with aspiring software developers sourced from Twitter. It also unintentionally inspired 109+ developers to get into tech, with over 20+ asking to volunteer for C&C. Outcome: Increased Twitter following, improved phone communication skills, and improved storytelling ability.
3. Maintaining LinkedIn Social Selling Index - Personal (Current)
The LinkedIn Social Selling Index (SSI) is a tool developed by LinkedIn to measure a user's effectiveness in establishing their professional brand, finding the right people, engaging with insights, and building relationships on LinkedIn.
4. LinkedIn User-generated Content for Code & Coffee (Current)
C&C attendees and volunteers organically create User Generated Content (tagging @Code & Coffee) weekly with self-taken pictures or shoutouts from the weekend events.
The C&C community generates a consistent stream of high-value User Generated content, growing at 200+ followers per month and creating compounding exponential growth network effects.
2. Techwalk Community: Community Leader Panel - November 2023
3. AWS Community Day DC/MD/VA: The Art of Community talk - October 2023
Keynote as the Community speaker for Amazon Web Services Community Day DC/MD/VA 2023.
Talk on The Art of Community: Building Thriving Meetups at HQ2 being the only talk about community.
4. DC Startup Week: Product Panel - October 2023
Be a panelist at DC Startup Week 2023 for the Product & Pastries Meetup's Product Management panel.
5. Tech Talk: Getting your first tech job as a college dropout - May 2019
4.8% of all impressions engaged with the video. I likely won't use my personal Instagram for any prioritized technical content in 2023; instead, it will foster closer connections with existing brand and developer relationships.
Youtube Brand Storytelling
Produce videos about the stories behind Code & Coffee.
The origin story of New York Code & Coffee
Meetup Feature spotlight by emmy-award winning Thomas C Knox
NYC Code & Coffee video at General Assembly Venue
NYC Code & Coffee video at BrainStation Venue
Code & Coffee Monthly Update - Discord (June 2023 - Current)
I post monthly updates featuring a chapter monthly and keeping the community updated of what's happening across the 30 Code & Coffee chapters! Check it out now -> CodeAndCoffee.chat
Openbase Newsletter (July - August 2022)
At Openbase, one of my core responsibilities was solo-writing a weekly newsletter for 55,000 developers with a unique 65% open rate and a <1% unsub. With my product-minded thinking, the content and newsletter product got better and overall metrics improved to over 80% open rates.
Click on the images for the full article; if you need a copy of the original email, please email me at email@example.com, and I'll happily forward them!
A. Open Source Projects
I play around with code occasionally, fiddling with our C&C websites. The projects below are projects that I empowered other developers to make open-source and personally advocate on their behalf.
Default Code & Coffee localized website template - Led and Maintained by me.
Code & Coffee Speakers Program - Led and Operated by Dana Lee
Code & Coffee Barista Bot - Led and Maintained by Abe Hanoka
Code & Coffee Serverless Layer - Led and Maintained by Brian Towne