Welcome to my Portfolio!
Welcome to my portfolio!
It's formatted in the general three C's: Community, Content, and Code. I have developer and product-focused reach across a wide variety of platforms: including Meetup, Discord, Linkedin, and Twitter. For more details on each, please click the linked image/link and contact me at firstname.lastname@example.org; I'll be happy to expand on any of them!
Table of Contents
A. The Code & Coffee Collective 501c3
Case Study: Empowering Developers at NYC Code & Coffee
Code & Coffee (www.codeandcoffee.org) is a community that provides a space for developers to meet, work on projects, and learn from each other. The community hosts regular meetups where members can collaborate, share their knowledge, and connect on software topics of their own choosing.
NYC Code & Coffee faced the challenge of maintaining a supportive environment and ensuring members continued learning and growing.
To address these challenges, the following initiatives were undertaken:
Organizing regular coding workshops and presentations to help members expand their skills and stay current with industry trends.
Create highly-engaging monthly (festival-style) LineUp posters and bi-weekly post-event content drops on Social Media.
Encouraging members to volunteer and get involved through a speakers program.
Key Results and Outcomes
Case Study: Boosting Inclusion and Collaboration at DC Design + Donuts
DC Design + Donuts (www.meetup.com/dc-design-donuts) is a community that brings together design enthusiasts in the Washington, D.C., area. The community hosts monthly meetups where members can network, learn about design topics, and share their experiences in a casual environment.
DC Design + Donuts faced the challenge of expanding its membership and re-engagement with members as the end of the pandemic drew upon us.
To address these challenges, the following initiatives were implemented:
Promoting the meetups on channels and local event listings to increase awareness and attract new members.
Rebrand group to "Product & Pastries" to produce a more inclusive and accessible space for product design AND product Management professionals ensuring diverse and relevant content to a larger untapped pool of members.
Encouraging members to share their projects and ideas during the meetups, fostering collaboration and community involvement.
Key Results and Outcomes
The initiatives led to significant growth and engagement in the community.
A 29% increase in membership within four months.
Improved event attendance, with an average of 50% attendance.
Self-sustaining community-led group of volunteers that run and operate the community without any intervention. Check them out in #product-and-pastries-volunteers-and-organizers on DCTech.chat!
C. FuzhouAmerica DC/MD/VA - National 501c3 Non Profit
Served as volunteer Community Manager for the DC region at a non-technical 501c3 centralized non-profit.
Fuzhou, America is the first 501(c)(3) nonprofit organization designed to empower Fuzhounese-Americans through entrepreneurship, mentorship, and community.
Case Study: Fostering Cultural Exchange at Fuzhou America (DC/MD/VA)
Fuzhou America (www.fuzhouamerica.org) is a community 501c3 organization dedicated to uniting and empowering first-generation Fuzhounese people in the US. The organization hosts events and activities to celebrate Fuzhou culture.
Fuzhou America faced the challenge of engaging a diverse audience and ensuring its events were inclusive and appealing to various interests.
To tackle these challenges, the following initiatives were employed:
Organize events that showcased various aspects of Fuzhou culture, such as dinner parties, bbq's, cultural enrcihing events, exhibitions, and national conferences.
Collaborate with local Chinese-American organizations to reach a broader audience and expand the community's reach.
Engage a FuzhouFirst content strategy across online chat (Facebook Community Messenger) to increase the number of meetups and empower local attendees to self-organize.
Key Results and Outcomes
A 20% increase in new member acquisition in one year.
A current average of one event PER WEEK organized within a 93-person Facebook group chat.
An overall increase in community engagement by an estimated 10x. Creating partnerships that produced highly valuable brand awareness using social media content in collaboration with the restaurant KPot and VC-backed startups like Wonders (See Video - Instagram section.)
D. In-person Developer Meetups
With a combined reach of 20,000+ developers on Meetup.com and 30+ tech organizations. We strive for consistent high-quality events every two weeks or month. I run the most prominent non-company attached developer reach on the meetup.com platform, with over 50+ volunteer community managers who operate the community accross 25 cities in the United States.
We're trusted by organizations like Couchbase, Swimm, FormLabs, General Assembly, BrainStation, The Loading Dock, Computer Museum of America, Viget, TechArtista, Computer Museum of America, and many more.
I found and primarily operate
Format: (CITY) Code & Coffees - Member count
The Code and Coffee Organization (Est. Sept 2021) - 20,000 developers and growing.
NYC Code and Coffee - 5.2k (growing at 500/mo)
DC Product and Pastries(formerly Design and Donuts) - 992
DC Code and Coffee (inactive) - 3.1k
ReactDC (inactive) - 2.1k
Secondary Code & Coffee groups operated by volunteer organizers
Austin - 3xx
Atlanta - 1xx
Baltimore - 1,xxx
Boston - 4xx
Chicago - 5xx
Cincinnati - 2xx
Dulles - 6xx
Frederick - 91
Houston - 64
Milwaukee - 1xx
NoVA - 4.2k+
San Francisco - 2.1k+
St. Louis - 4xx
Triangle - 5xx
Ventura - 89
Whidbey Island - 56
*These numbers are not updated.
A. Graphical - Brand Design and Development
0 to 1 on social media developer brand awareness projects, from vision to execution and sustained iterative excellence. I build the symbiotic relationship between my brand and the Code & Coffee brand involving high-engagement, consistent, and quality events through the IRL medium to produce digital graphics for social media.
Skills used: Product-led growth + Lean Marketing + Design + Community Management + Servant Leadership
Click on images for references to real-world use cases—much more content incoming.
Monthly Global Promo Posters
Music d posters that promote the first event in each city and builds the C&C brand as THE community-run meetup community that's bringing back in-person meetups. Built end-to-end.
NYC Wrap up posters
Collages that show off the diversity of our members in the most diverse cities in the world, NYC. This inspires 20 other chapters to work toward a feature-fledged local community ecosystem similar to NYC Code & Coffee.
Linkedin & Twitter - Monthly LineUp & Bi-weekly Recaps
Brand Awareness strategy involving using routine unique bi-weekly and monthly highly-engaging content, like the above graphics. Currently focusing on LinkedIn primarily then Twitter secondarily (due to risk and volatility)
Twitter - 100chats with #100devs in 100days #100chats
In early 2022, I had the idea of doing 100 30-minute to 1hr long phone calls with aspiring software developers sourced from Twitter. It also unintentionally inspired 109+ developers to get into tech, with over 20+ asking to volunteer for C&C. Outcome: Increased Twitter following, improved phone communication skills, and improved storytelling ability.
LinkedIn Social Selling Index - Personal
The LinkedIn Social Selling Index (SSI) is a tool developed by LinkedIn to measure a user's effectiveness in establishing their professional brand, finding the right people, engaging with insights, and building relationships on LinkedIn.
LinkedIn User Generated Content for Code & Coffee company page
C&C attendees and volunteers organically create User Generated Content (tagging @Code & Coffee) weekly with self-taken pictures or shoutouts from the weekend events.
The C&C community generates a consistent stream of high-value Word of Mouth content, growing at 100+ followers per month and creating compounding exponential growth network effects.
See Code & Coffee's Feed.
Host of FrontRunners Conference 2023
Tech Talk: Getting your first tech job as a college dropout
4.8% of all impressions engaged with the video. I likely won't use my personal Instagram for any prioritized technical content in 2023; instead, it will foster closer connections with existing brand and developer relationships.
Here are videos from Code & Coffee and me as a Featured Meetup organizer for Meetup's marketing campaign Meetup Meets. Additionally, there are pieces of cross-promotional content we provide for our sponsors with the help of the Code & Coffee community.
The origin story of New York Code & Coffee
Meetup Meets: Feature spotlight by emmy-award winning Thomas C Knox
NYC Code & Coffee video at General Assembly Venue
NYC Code & Coffee video at BrainStation Venue
At Openbase, one of my core responsibilities was solo-writing a weekly newsletter for 55,000 developers with a unique 65% open rate and a <1% unsub. With my product-minded thinking, the content and newsletter product got better and overall metrics improved to over 80% open rates.
Click on the images for the full article; if you need a copy of the original email, please email me at email@example.com, and I'll happily forward them!
A. Open Source Projects with Code & Coffee
I play around with code occasionally, fiddling with our C&C websites. The projects below are projects that I empowered other developers to make open-source and personally advocate on their behalf.
Default Code & Coffee localized website template - Led and Maintained by me.
Code & Coffee Speakers Program - Led and Operated by Dana Lee
Code & Coffee Barista Bot - Led and Maintained by Abe Hanoka
Code & Coffee Serverless Layer - Led and Maintained by Brian Towne